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About
Us
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George
Cunningham
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NLP Liverpool's
Principal Trainer
George Cunningham |
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I
was born and bred in Liverpool, not that you’d
know from my accent, and I’ve
been using NLP in business applications since
1998. My career has been wide and varied and
my love
of the outdoors saw me begin my working life
in Agriculture – initially as a shepherd
on a lowland farm at Anthorn, in Cumbria (below)
- check out
the view from the front door further down this
page, and yes I’m
a keen photographer too. |
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After graduating from Harper Adams
Agricultural College, I joined Oldacres Animal
Feeds as a Management Trainee and enjoyed working
in various parts of the south of England, most
of all Dorset. But, the lure of the mountains
and a desire to be a little closer to home saw
me return to Cumbria to work as a sales representative
for KW Agriculture. |
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1990
saw me swap farming for pharmaceuticals (if
you spell them
phonetically, they’re very similar)
joining APS/BERK as a sales rep in Lancashire,
turning
around an ailing, unprofitable territory
into one with a good turnover and high profit
margin. |
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1992 was when
I joined Bayer
plc as a Medical Sales
Rep for Wirral and Cheshire and started a territory
partnership with Terry Francis and Barbara Harvey,
now both enjoying a well deserved retirement. In
the summer of 1998, I was offered the opportunity
of a
secondment to a Head Office position, to project
manage the roll out of new computers and systems
for the UK
and Ireland field force (some 300 users), a position
I developed and turned into my own. It was during
this time that I was first introduced to NLP
and began using
these techniques in a business environment for training,
communications, mentoring, coaching and presentations.
At the end of 1998, the secondment was made a permanent
position which saw me become involved with projects
at a global level, acting as a consultant both within
the business group and throughout the company. I
also attained my PRINCE2 qualification and
accreditation at this time and found the methodology
to be very helpful in managing projects effectively. |
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Alas, in 2001,
Bayer’s business was dramatically
affected by a product withdrawal and expiry of product
patents, leading to a massive down sizing of the company’s
structure. It was this opportunity that saw me branch
out with ForwardPlan-IT
Ltd, a pharmaceutical CRM
and Information Management consultancy, which I started
with my wife, Julie. Also, at around this time, a
group
of friends and I decided to start an informal NLP
practice group which I enjoyed so much, I decided
to take my
NLP learning further and progressed first to Master
Practitioner of NLP and then to certified Licensed
Trainer of Neuro-Linguistic Programming. |
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followed, we found that we were devoting more
of our time to NLP with both corporate and
private clients, dealing with everything from
weight loss to food phobias, insomnia to chronic
fatigue, addictions such as smoking, drugs
and alcohol and a quite amazing array of phobias.
I also run a coaching and mentoring service
for private clients, and deliver high quality
bespoke training courses to corporate clients. |
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One of the most
personally rewarding problems to deal with is dyslexia,
and I’ve had some fantastic
feedback from parents. Many have said that after I’ve
taught their child the NLP spelling strategy (something
we will teach you on the NLP Practitioner course),
it’s almost as if I’ve turned the key to
unlock their child’s learning potential and
the attitude towards learning changes almost completely,
see our testimonial page for more information. |
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In 2004 I decided
that what I really wanted to do was to bring
quality, certified NLP training to Liverpool
and bring the benefits of NLP to as many people
as possible. I started this journey by setting
up the NLP Liverpool website in early 2005.
We formally changed the business name to NLP
Liverpool Ltd in April 2006 to fully reflect
the change in business focus. |
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Like you, I had done a great deal of research into
NLP before undertaking any training course and had
come across a confusing array of governing bodies and
training institutes offering certification under their
own banner. I wanted to make sure that the training
I received was delivered by an institute that offered
an internationally recognised certification in Neuro-Linguistic
Programming. |
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Richard
Bandler and John
Grinder, co-creators of
NLP, founded The
Society of Neuro--Linguistic Programming in
1978 and it is the first and largest NLP certification,
training,
validation
and quality control organisation in the world. Richard
personally trains, assesses and certifies all Society
of NLP Trainers (myself included), and it is for
this reason that I
decided to ensure that my training courses are
certified by
The Society of NLP. In fact, Richard signs all our
certificates personally and I regularly assist him,
Paul McKenna and Michael Neill at their international
trainings in London. |
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We
are proud to be the first NLP training institute
in Liverpool
to offer NLP training certified by Richard
Bandler and The Society of Neuro-Linguistic
Programming and our display of the society’s
logos is your guarantee of the quality of
our training. |
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For more information about how I can help you, just
call me on 0151 931 5184. |
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Be well, George. |
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